Behind the brand

We make fun mandatory.

Founded in Singapore, the little red dot, atla + puffin makes sporting gear that's the opposite of what brands are going for today. Fun.

Toot paddle Sitron bag

Behind the brand

In a world of ultra-performance and intense branding, we create playful, functional gear that brings fun back into movement. We make sporting goods for people who don't take themselves too seriously.

Whether you're running a marathon, missing every badminton shot, or just stretching dramatically in the park — atla + puffin brings you sport essentials with just a little bit of personality, humour and even chaos.

We're built for the community, not the podium. Come for the paddles, stay for the vibes.

atla + puffin gear

What we stand for

01

Playful by design

Every product we make should put a smile on your face before you even pick it up. Googly eyes are a feature, not a bug.

02

Accessible first

Great gear shouldn't cost a month's rent. We keep prices honest so more people can play, more often.

03

Community over clout

We're built for park games and community courts, not brand deals and highlight reels. Your game, your rules.

Ready to play?

Pick your paddle, grab a bag, and bring the chaos to your next game.

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